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THE INSERTION JOURNAL

Newspaper Advertising Insights & Guides

Data, costs, and campaign playbooks from the team that has run 500+ newspaper insertion campaigns across 30+ Indian cities. No fluff — just what actually gets response.

WHAT WE COVER

Written From the Print Floor, Not a Content Farm

Every article draws on real campaign data from insertions we have printed, bundled, and delivered ourselves. One new article publishes every day.

Costs & ROI

Real insertion rates, cost-per-household math, and how print pricing compares with digital auctions.

Industry Data

Readership surveys, circulation trends, and what the numbers actually say about print in India.

Campaign Playbooks

Step-by-step strategies by industry — real estate, education, retail, healthcare, and more.

Design & Response

What makes an insert get kept instead of binned: offers, formats, QR codes, and measurement.

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