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A5 FORMAT

A5 Size Newspaper Insertions Compact Premium Advertising

A5 newspaper insertions pack premium glossy quality into a pocket-sized format. Printed on glossy art paper at 90 to 130 GSM with double-side full multicolour printing, these compact flat inserts combine visual richness with portability. Starting at just \u20B91.20/paper (includes printing, insertion & transportation, GST extra, MOQ 50,000 copies).

A5 newspaper insertion being placed inside a daily newspaper
SPECIFICATIONS

A5 Insert Technical Details

Paper Type

Glossy Art Paper

GSM

90–130 GSM

Size

A5 (standard)

Print

Double side, full multicolour

Folding

No folding - flat insert

Best For

Restaurant menus, Discount coupons, Event invitations, Loyalty programmes, Small business promotions

WHY CHOOSE A5

Why A5 Inserts Deliver the Highest ROI Per Rupee

Smaller does not mean less effective. A5 inserts combine affordability, premium quality, and unmatched portability to deliver response rates that larger formats struggle to match.

Pocket-Sized for Maximum Retention

A5 inserts fit comfortably in a purse, pocket, or wallet. Readers keep compact inserts far longer than full-page flyers, giving your message extended exposure well beyond the morning read.

Most Affordable Premium Format

A5 delivers double-side full multicolour printing on glossy art paper at just ₹1.20/paper (90 GSM, includes printing, insertion & transportation, GST extra). For businesses that need premium presentation without a premium budget, A5 is the clear winner.

Highest Redemption Rates

Compact coupon and offer inserts see significantly higher redemption than larger formats. The small size feels personal and actionable, prompting readers to use them at the point of purchase.

Ideal for Targeted Local Campaigns

A5 inserts are perfectly suited for hyperlocal distribution. Target specific neighbourhoods, pin codes, or newspaper editions to reach exactly the audience you need without paying for wasted coverage.

Strong Glossy Finish

Printed on 90 to 130 GSM glossy art paper, A5 inserts have a sturdy, professional feel that resists wear. The glossy coating protects ink from smudging and keeps your insert looking fresh for days or weeks.

Quick Turnaround Production

Smaller format means faster printing and lower minimum order quantities. A5 inserts can be produced and distributed in as little as 3 to 5 working days, making them ideal for time-sensitive promotions and flash sales.

USE CASES

Perfect Campaigns for the A5 Format

A5 inserts shine brightest when the campaign demands a focused message, a clear call to action, and a format that readers will hold onto and use.

Coupons & Discount Offers

Drive store visits and online orders with tear-off or single-sheet coupons. The compact format feels like a personal voucher rather than mass advertising, boosting redemption rates significantly.

Event Invitations

Announce exhibitions, concerts, store launches, and community gatherings with an insert that doubles as a pocket invitation. Include QR codes for RSVP or ticket booking to track response directly.

Boutique & Local Brands

Independent boutiques, salons, bakeries, and cafes use A5 inserts to build neighbourhood awareness. The premium look elevates small-business marketing to feel on par with national brand campaigns.

Healthcare & Diagnostics

Promote health check-up packages, seasonal vaccination drives, and new clinic openings. The compact format is ideal for listing package details and pricing that patients can carry to the facility.

Financial Services

Banks, NBFCs, and insurance companies distribute scheme summaries, interest rate comparisons, and new account offers. The A5 size is perfect for a single focused financial product pitch.

Restaurant Menus & Delivery

New restaurants and cloud kitchens use A5 inserts to distribute menus with QR codes for online ordering. The glossy finish showcases food photography appetisingly and survives the kitchen environment.

COMPARE FORMATS

A5 vs A4 vs A2 - Finding Your Best Fit

A5 is the most compact and cost-efficient premium option. Compare it with larger formats to decide which one aligns with your campaign goals and budget.

FeatureA2A4A5 (This Page)
Size33cm x 53cmA4 (standard)A5 (standard)
PaperSNP Sheet (Newsprint)Glossy Art PaperGlossy Art Paper
GSM45 GSM90–130 GSM90–130 GSM
PrintDouble side, full multicolourDouble side, full multicolourDouble side, full multicolour
FoldingMiddle folding (to A3)No folding - flatNo folding - flat
Price₹2/paper (incl. print+insertion)₹1.50/paper at 90 GSM₹1.20/paper at 90 GSM
Best ForMass reach campaignsBrand-led campaignsCoupons & invitations
AVAILABLE CITIES

A5 Compact Inserts Available Nationwide

Distribute A5 glossy inserts through our network of 100+ newspapers spanning 30 cities. Perfect for both citywide campaigns and hyperlocal neighbourhood targeting.

Mumbai

Maharashtra

Times of IndiaHindustan TimesMaharashtra Times

Delhi

Delhi NCR

Hindustan TimesTimes of IndiaNavbharat Times

Bangalore

Karnataka

Times of IndiaDeccan HeraldVijay Karnataka

Chennai

Tamil Nadu

The HinduTimes of IndiaDainik Thanthi

Hyderabad

Telangana

EenaduSakshiTimes of India

Kolkata

West Bengal

Anandabazar PatrikaTimes of IndiaHindustan Times

Pune

Maharashtra

SakalTimes of IndiaLoksatta

Ahmedabad

Gujarat

Gujarat SamacharSandeshDivya Bhaskar

Lucknow

Uttar Pradesh

Dainik JagranAmar UjalaHindustan

Jaipur

Rajasthan

Dainik BhaskarRajasthan PatrikaDainik Jagran

Surat

Gujarat

Gujarat SamacharDivya BhaskarSandesh

Kanpur

Uttar Pradesh

Dainik JagranAmar UjalaHindustan

Nagpur

Maharashtra

LokmatTimes of IndiaLoksatta

Visakhapatnam

Andhra Pradesh

EenaduSakshiTimes of India

Indore

Madhya Pradesh

Dainik BhaskarNai DuniyaDainik Jagran

Bhopal

Madhya Pradesh

Dainik BhaskarNai DuniyaDainik Jagran

Chandigarh

Punjab/Haryana

TribuneDainik BhaskarAmar Ujala

Kochi

Kerala

Malayala ManoramaMathrubhumiTimes of India

Coimbatore

Tamil Nadu

The HinduDainik ThanthiDinamalar

Patna

Bihar

HindustanDainik JagranPrabhat Khabar

Agra

Uttar Pradesh

Dainik JagranAmar UjalaHindustan

Nashik

Maharashtra

SakalMaharashtra TimesLoksatta

Vadodara

Gujarat

Gujarat SamacharSandeshDivya Bhaskar

Rajkot

Gujarat

Gujarat SamacharSandeshDivya Bhaskar

Varanasi

Uttar Pradesh

Dainik JagranAmar UjalaHindustan

Meerut

Uttar Pradesh

Dainik JagranAmar UjalaHindustan

Vijayawada

Andhra Pradesh

EenaduSakshiAndhra Jyothi

Thiruvananthapuram

Kerala

Malayala ManoramaMathrubhumiKerala Kaumudi

Mangalore

Karnataka

Vijay KarnatakaDainik ThanthiTimes of India

Guwahati

Assam

Times of IndiaAssam TribuneDainik Janambhumi
FAQ

Frequently Asked Questions About A5 Insertions

An A5 newspaper insertion is a compact printed flyer in standard A5 size, roughly half the size of a standard A4 sheet. It is printed on glossy art paper at 90 to 130 GSM with double-side full multicolour printing and inserted inside newspapers as a flat insert with no folding. The pocket-friendly size makes it easy for readers to keep, carry, and refer to later, which is why A5 inserts consistently achieve the highest retention rates among all insertion formats.
Yes. A5 inserts start at just ₹1.20 per paper at 90 GSM, which includes printing, insertion, and transportation (GST extra). MOQ is 50,000 copies. Because the paper area is half that of A4, costs are significantly lower. Higher GSM (up to 130 GSM) means higher pricing. This makes A5 the go-to choice for businesses that want a polished, professional look without the budget requirements of larger premium formats.
A5 inserts excel in campaigns that require a clear, focused message and a strong call to action. Discount coupons, limited-time offers, event invitations, loyalty programme announcements, restaurant menus, diagnostic lab packages, and mutual fund scheme summaries all perform exceptionally well in this format. The compact size forces concise messaging, which often leads to higher response rates.
A5 inserts consistently outperform larger formats in retention. Their small size means readers can slip them into a pocket, purse, or wallet for later use. Research from print advertising studies shows that compact, glossy inserts are retained 2 to 3 times longer than full-size newsprint flyers. For coupon-based and offer-driven campaigns, this extended shelf life translates directly into higher redemption rates.
Yes. While a single A5 sheet is the most common format, you can create saddle-stitched A5 booklets with 4, 8, or 12 pages for more detailed communications. These mini-booklets work well for product catalogues, service menus, course brochures, and membership guides. The compact booklet format is highly retainable and gives you more content space while staying pocket-sized.
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