A2 Size Newspaper Insertions Mass Reach Advertising
A2 newspaper insertions are printed on standard newsprint (SNP) paper at 45 GSM, folded at the middle crease, and placed directly inside the newspaper. They carry the same tactile quality as the publication itself, making them the most natural and non-intrusive way to reach lakhs of households in a single day.
A2 Insert Technical Details
Paper Type
SNP Sheet (Standard Newsprint Paper)
GSM
45 GSM
Size
33cm x 53cm
Double side, full multicolour
Folding
Middle folding (converts to A3 size)
Best For
Real Estate launches, Grand openings, Political campaigns, Sale announcements, Festival offers
Why A2 Newspaper Insertions Deliver Results
The A2 format has been the backbone of newspaper insertion advertising in India for decades. Here is why advertisers keep coming back to this tried-and-tested format.
Massive Reach in a Single Day
A2 is the largest insertion format available. A single newspaper edition can deliver your message to hundreds of thousands of households before breakfast, making it the fastest way to achieve mass awareness.
Lowest Cost Per Impression
Printed on SNP sheet at 45 GSM, A2 inserts are priced at just ₹2/paper (includes printing, insertion & transportation, GST extra). MOQ is 50,000 copies. Large print runs keep costs low, maximising your budget.
Native Newspaper Experience
Because A2 inserts use the same paper stock and folding as the newspaper, they feel like a natural part of the reading experience. Readers engage with them just as they would with editorial pages, boosting attention and recall.
Full-Page Canvas for Storytelling
The generous 33cm x 53cm surface area gives you room for detailed project layouts, large product images, maps, price tables, and compelling copy all on a single sheet without compromising readability.
Flexible Print Options
A2 inserts are printed double-side with full multicolour on SNP sheet at 45 GSM. The middle folding converts the sheet to A3 size for easy handling inside the newspaper.
Proven Response Rates
Newspaper inserts consistently outperform digital ads in recall and response. Studies show that physical print advertising generates 70% higher brand recall compared to online banners, and A2 inserts lead the pack in visibility.
Who Uses A2 Newspaper Insertions?
From real estate giants to local restaurants, the A2 format serves any advertiser that needs to blanket a market with detailed information at scale.
Real Estate Launches
Showcase floor plans, amenities, pricing, and location maps on a full A2 sheet. Developers use this format to generate walk-ins for site visits during launch weekends.
FMCG Promotions
Announce new product launches, combo offers, and seasonal deals. The large format accommodates multiple product images and pricing details for maximum shelf appeal.
Political Campaigns
Reach every voter household in a constituency with candidate profiles, manifestos, and rally schedules. A2 inserts are a staple of election advertising across India.
Retail & Sale Events
Drive footfall for grand openings, anniversary sales, and clearance events. The large format allows you to display entire product catalogues with discounted prices.
Restaurant & Food Delivery
Distribute full menus with pricing, delivery zones, and ordering details. Restaurants use A2 inserts to blanket neighbourhoods around new outlet openings.
Event & Exhibition Announcements
Promote concerts, trade shows, festivals, and community events with eye-catching visuals, schedules, and ticket booking information on a large canvas.
A2 vs A4 vs A5 - Which Format is Right for You?
Each insertion format serves a different purpose. Compare specifications to make the best choice for your campaign objectives and budget.
| Feature | A2 (This Page) | A4 | A5 |
|---|---|---|---|
| Size | 33cm x 53cm | A4 (standard) | A5 (standard) |
| Paper | SNP Sheet (Newsprint) | Glossy Art Paper | Glossy Art Paper |
| GSM | 45 GSM | 90–130 GSM | 90–130 GSM |
| Double side, full multicolour | Double side, full multicolour | Double side, full multicolour | |
| Folding | Middle folding (to A3) | No folding - flat | No folding - flat |
| Price | ₹2/paper (incl. print+insertion) | ₹1.50/paper at 90 GSM | ₹1.20/paper at 90 GSM |
| Best For | Mass reach campaigns | Brand-led campaigns | Coupons & invitations |
A2 Insertions Available in 30+ Cities
We distribute A2 newspaper inserts through 100+ publications across India. Select your target city to see available newspapers and coverage areas.
Frequently Asked Questions About A2 Insertions
Ready to Launch Your A2 Insertion Campaign?
Get a free, no-obligation quote for A2 newspaper insertions tailored to your city, newspaper, and volume requirements. Our team will help you plan the most cost-effective campaign for maximum reach.